The Effects of Satisfaction and Loyalty on Profits and Growth: Products Versus Services
نویسندگان
چکیده
The paper uses data from the Swedish Customer Satisfaction Index together with performance data from competing industries to study the difference in logic in terms of customer satisfaction and loyalty between services and products. We find that for product firms loyalty can have a negative effect on company performance, while for service firms the effect is positive. The implication is that service firms must earn their loyalty but product firms can lower their prices and thus retain their customers.
منابع مشابه
بررسی تاثیر رفتار شهروندی سازمانی کارکنان بر میزان وفاداری مشتریان
The customer's satisfaction is the desirability level that he obtains for differ-ent properties of goods which is profitability source and the cause for con-tinue of organization's activities. Behavior and attitude of organization's staff as an important component in customer interaction, can have positive or negative influence on customer's decisions in receiving further services (loy-alty). I...
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